Description
Spanish advertising poster for the fine wines of Jerez, Spain. A jovial man holds aloft the drinks in front of a line of casks. Hijos de Jimenez Varela was established in 1850 in El Puerto de Santa Maria. In 1863, Ramon Jimenez Varela, who was 33 years old, bought various small vineyards called the Vina Belludo Bajo with a vineyardd house in the Pago Balbaina. This fine old family firm produced excellent Sherries and went on to produce sparkling wine at purpose built cellars in their Finca Caracol. The wine was good and well received, selling well for a while till it was dropped from the range as sales declined. The sparkling wine had been produced in an attempt to increase sales at a time (the 1880s) when Sherry was facing accusations of disrepute in its biggest market, Britain, due to alleged fraudulent practices by speculative companies, such as fortifying cheap wines with potato spirit. Jimenez Varela were never guilty of such malpractice. The company was sold off in the 1960’s.
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